Crippen
Brand Strategy, Narrative, Photography, Print Collateral, Signage, Visual Identity, Website
Design lead – Project developed with Parisleaf
Crippen is an accounting firm in Central Florida that provides strategic, time-saving accounting solutions for smart business leaders.
Unlike other accounting firms in the area, Crippen’s unique business proposition is that they provide the quality and service of a larger accounting firm while maintaining the customer service and personal touch of a smaller firm. While Crippen’s value is well-known in the Ocala and Leesburg areas, their goal is to become a larger player in the state of Florida and beyond. They also want to attract top talent who want to grow along with the firm.
Accounting Made Simple.
Through our discovery process, we discovered two things: a love of numbers shared by team members, and a need for simplicity from clients. By literally ripping up balance sheets, I developed a bold identity to help Crippen stand out in an industry washed with uninspired design, and inspire simplicity amidst the chaos of running a business.
We commissioned illustrator Brian Stauffer to manifest brand concepts like “Numbers are our Love Language,” and “Simplifying the Business of Business.”
To create graphic contrast against Crippen’s full-color brand illustrations and collages, I captured a series of portraits in simple black and white.
Worth Beyond Measure.
We moved this brand from conceptual to tactile with signage in three locations, brochures, business cards, and stationary. We consulted on interior design decisions and watched Crippen take ownership of their new brand by sharing it with their team.
Crippen’s website is meant to initiate conversations with potential clients and ideal team members. Through carefully paced storytelling and subtle animations (hello, logo spin!), every page invites exploration.
