The Hatchetbury
Design lead: Design, Discovery, Naming, Visual Identity, Illustration
Project developed with Parisleaf
The Hatchetbury is an ax-throwing bar that’s located in Gainesville, FL.
This ax-throwing concept came to us without a name, but with strong visual ideas already in place. We discovered early on that we were working with two distinct personalities. The ax-throwing ladies had a vision filled with juxtapositions: barn doors and neon, industrial materials and cozy nooks, moody lighting with cheeky humor. Part heavy metal and part old English. Our goal was to create a visual identity that felt at home in that environment.
Stay Sharp
Parisleaf channeled the spirit of an English pub through the crisp filter of 21st-century branding. We settled on the name The Hatchetbury after working through hundreds of options. With this unique name, we put our ax to the grindstone of distinction and created a symbol that aims at good and strikes at clever.
We ended up with a brand identity (and mascot!) that looks like bloody good fun for all.
Photo courtesy of thehatchetbury.com
