Thera App Concept

 

Research, UX/UI Design, Brand Identity, User Testing

Finding a therapist can be completely overwhelming. It’s hard to feel taken care of when you’re wading through a sea of websites and options. All this, at a very vulnerable time, is enough for some who need therapy to call it quits before even getting started.

I developed an end-to-end app concept that acts as a matchmaker for therapists and potential clients. Think Bumble, but for therapy.

 

Research

Through competitive analysis, interviews, and empathy mapping, I uncovered insights that drove the persona for this project.

  • Those who were comfortable finding a therapist had recommendations directly from friends/family or another professional.

  • All participants who had seen a therapist before had seen more than 1 therapist in their lifetime, with the average being between 4 and 5.

  • Participants who are searching have been searching for 3 to 12 months.

  • Mental health stigmas prevented participants from getting the full support they needed during their therapist search.

  • Therapists want to screen their own patients when they call for an appointment.

  • Money is a large source of stress when looking for a therapist.

  • Both in-person and online therapy should be considered.

Interview Quotes

 

“Just talking myself into being able to do it is hard. I emailed one, half pouring my heart out to her just to find out that her email went to her secretary. I was contacted after a couple of weeks and told their office was booked. No appointment was made.”

— Mallary, Client Interview Participant

“I want to personally answer their questions so they can feel less nervous coming in.”

— J.S., Therapist Interview Participant

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Interaction

I started problem-solving based on the research by developing a sitemap and thinking through user flows. From there, I created annotated wireframes to show the value and function of each piece of UI in the app.

One main consideration is the need for a client portal and a therapist portal.

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Interface Design

The Thera concept is fleshed out through brand identity and key screen design.

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Testing & Iteration

I worked with users in-person to walk through a high-fidelity InVision prototype of the Thera app. By understanding the successes and patterns, I was able to create a path forward using an affinity map for improvements.

“This bridges the gap between ‘I’m curious’ to ‘I’m booking’ without the stress.”

— Sarah, Usability Testing Participant

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